Analysis of the Multiplier Effect of the Golomori Sunset Run Event on the Local Economy
DOI:
https://doi.org/10.63604/wbny2z34Keywords:
Sports Event, Local Economic Impact, Cultural and Environmental EngagementAbstract
The Golo Mori Sunset Run was evaluated for its economic, socio-cultural, and environmental impacts.
The event generated a strong economic multiplier effect, with each unit of investment producing
more than twice the level of local economic activity, primarily driven by participant spending, local
MSME engagement, and volunteer compensation, while indirect and induced effects further
circulated benefits within the community. Socio-culturally, the event promoted healthy lifestyles,
strengthened social interactions, and highlighted local culture through participation by sports
communities and Manggarai cultural performances, although volunteer gender distribution revealed
both traditional role segmentation and areas of inclusivity. Environmentally, initiatives such as a ban
on single-use plastics and the provision of refill stations were positively received, yet gaps in waste
management, including limited trash bins and reliance on internal cleaning teams, were noted.
Overall, the Golo Mori Sunset Run demonstrates how a sports event can simultaneously stimulate
local economic growth, foster socio-cultural engagement, and encourage environmentally
responsible practices, contributing to sustainable community development.
References
Crompton, J. L. (1995). Economic impact analysis of sports facilities and events: Eleven sources of misapplication. Journal of Sport Management, 9(1), 14–35. https://doi.org/10.1123/jsm.9.1.14
Daniels, M. J., & Norman, W. C. (2003). Estimating the economic impacts of seven regular sport tourism events. Journal of Sport & Tourism, 8(4), 214–222. https://doi.org/10.1080/1477508032000161528
Daud, A., Satmoko, N. D., Akhmad, N., Harsono, I., & Masri, F. A. (2024). Sport Tourism as a Strategy for Indonesian Tourism Development in the 2023 FIBA World Cup Event. Innovative: Journal of Social Science Research, 4(1), 7641–7649. https://doi.org/10.31004/innovative.v4i1.8753
Dwyer, L., Forsyth, P., & Spurr, R. (2006). Assessing the economic impacts of special events: A generic framework and research agenda. Journal of Sport & Tourism, 11(1), 35–54.
Fredline, L., Jago, L., & Deery, M. (2003). The development of a generic scale to measure the social impacts of events. Event Management, 8(1), 23–37. https://doi.org/10.3727/152599503108751676
Gibson, H. (1998). Sport tourism: A critical analysis of research. Sport Management Review, 1(1), 45–76. https://doi.org/10.1016/S1441-3523(98)70099-3
Higham, J., & Hinch, T. (2009). Sport tourism development (1st ed.). London: Channel View Publications.
Intiar, S., Sirait, E., Wijaya, V., Adityaji, R., & Oktavio, A. (2024). Sport Tourism as Tourism Development in The Lake Toba Area in The Aquabike Jetski World Championship 2023. Innovative: Journal of Social Science Research, 4(1), 1026–1036. https://doi.org/10.31004/innovative.v4i1.7645
John, A., Tyagi, P. K., & Nadda, V. (2024). A study on the impact of digital media on event tourism.Proceedings of the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2024). https://doi.org/10.2991/978-94-6463-437-2_8
Weed, M., & Bull, C. (2012). Sports tourism: Participants, policy and providers (2nd ed.). Oxford: Butterworth-Heinemann.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 I Nengah Dasi Astawa, Reynaldo Angga Siagian, Roseven Rudiyanto, Ni Wayan Noviana Safitri, Made Satria Pramanda Putra
This work is licensed under a Creative Commons Attribution 4.0 International License.
