Strategi Reaktivasi Desa Wisata Panundaan Berbasis Community Based Tourism (CBT) untuk Penguatan Pariwisata Berkelanjutan

Annisa Lazuardina; Evi Novianti; Raden Rizki Muttaqien; Sheila Nurhaliza; Shalma Aulia Wulandari; Irene Putri Simamora

doi:10.63604/javok.v4i1.160

Authors

Annisa Lazuardina Sekolah Tinggi Ilmu Ekonomi Pariwisata (STIEPAR)-YAPARI Bandung
Evi Novianti Program Studi Magister Pariwisata Berkelanjutan, Universitas Padjadjaran, Bandung, Indonesia
Raden Rizki Muttaqien Program Studi Pariwisata, STIEPAR-YAPARI, Bandung, Indonesia
Sheila Nurhaliza Program Studi Magister Pariwisata Berkelanjutan, Universitas Padjadjaran, Bandung, Indonesia
Shalma Aulia Wulandari Program Studi Pariwisata, STIEPAR-YAPARI, Bandung, Indonesia
Irene Putri Simamora Program Studi Pariwisata, STIEPAR-YAPARI, Bandung, Indonesia

DOI:

https://doi.org/10.63604/javok.v4i1.160

Keywords:

desa wisata, community based tourism, pemberdayaan masyarakat, potensi lokal, pariwisata berkelanjutan

Abstract

This study aims to evaluate the tourism potential and community-based management challenges in Panundaan Tourism Village, Bandung Regency. The village holds various local assets, including educational agriculture, Etawa goat farming, Sundanese cultural heritage, a community-based waste bank, and agro-processed MSMEs. Using a qualitative descriptive approach, data were collected through participatory observation, semi-structured interviews, and document analysis. The findings indicate that while Panundaan Village possesses diverse tourism attractions, its development is hindered by low community participation, inactive tourism awareness groups (Pokdarwis), and limited administrative capacity. Community empowerment has not been fully integrated into tourism governance, resulting in suboptimal utilization of local resources. The study proposes strategic work programs focusing on human resource development, institutional strengthening, infrastructure enhancement, and digital tourism promotion. These strategies aim to foster sustainable, inclusive tourism based on the principles of Community-Based Tourism (CBT). The implications highlight the importance of stakeholder collaboration in enhancing the village’s competitiveness as a sustainable tourism destination.

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